Earlier this year, Webtrends sold a key piece of its technology to Oracle and many of its Portland employees went along with that transaction. Founded in , Jive moved to Portland three years later and quickly became the first in a new generation of Oregon technology company focused on software instead of hardware. It developed social networking tools for businesses, enabling employees to collaborate with one another and to interact with customers. Jive was singularly influential in shifting Oregon from its historic reliance on computer hardware to a new generation of modern software and online tools.
Backed by blue-chip venture capital firms Kleiner Perkins and Sequoia, Jive demonstrated it was possible for a Portland startup to capture the interest of Silicon Valley. However, Jive moved its headquarters to Palo Alto in , a blow to the city's ambitions to build a big, local, tech business. The company's early success has never quite been repeated locally, and Jive's high-profile investors proved more adept at getting Jive to its IPO than in building an enduring, sustainable business.
But Jive's growth slowed dramatically in subsequent years, and the company acknowledged struggling to get larger corporations to adopt its tools. So Jive moved to cut its losses with last year's restructuring, scaling down its ambitions while substantially cutting costs. In February, Jive posted its first profit as a public company. Aurea indicated it will keep the Jive name for the time being, and "possibly indefinitely," while integrating Jive's technology with its own.
This article has been updated with additional context, comment and with Jive's closing share price. With more than 30 million users worldwide and customers in virtually every industry, Jive is consistently recognized as a leader by top analyst firms, including Gartner Inc.
More information can be found at www. Aurea is a very different kind of software company — and we deliver very different results. Learn more at www. See for yourself how Jive can drive productivity and engagement across your organization. Get a free personalized demo. Eventually this would extend outside the company, as well. A couple of years later Slack was released and has taken the enterprise by storm. It, along with the recent release of Workplace by Facebook and Microsoft Teams , has created a new generation of more modern tools.
Alan Lepofsky, an analyst with Constellation Research who covers collaboration and community in business, sees the era ending, not so much because of the recent additions, but because the biggest companies, including Microsoft, Salesforce, Cisco and IBM, finally caught up with Enterprise 2. As for Aurea, Lepofsky sees it giving them a tool to compete with Salesforce Communities in the customer experience space.
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