Why conversion tracking

For this purpose, the conversion tracking data is used to play out the ads. If possible, the ads are displayed to people who, based on the available data, fit well with people who have already triggered a conversion.

This often leads to better conversion rates and thus to better results from the campaign. How does conversion tracking work and why is it important for your marketing? Conversions and Conversion-Tracking Valuable actions for your company are called conversions. How Conversion Tracking works To start with conversion tracking, so-called conversion actions must be defined. Conversion-Tracking in digitalen Werbekampagnen Digital advertising campaigns often have concrete goals.

New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge — get ready to learn and dive in! Conversion tracking is the process in which a mobile measurement partner tracks a specifically mapped data point within a mobile application. For example, when an advertiser works with an ad platform, they leverage conversion tracking to understand what specific data points are reached via users they acquire.

Conversion tracking ensures that advertisers and ad networks know where an install or purchase or really any other data point originated from, which helps determine the quality of the source.

This article covers the major benefits of tracking conversions of your Search campaigns, the value of conversion tracking to your business and how to utilize its power to sustain long-term growth. Maybe you were looking to increase traffic to a certain landing page, boost the views of a video, generate more newsletter sign-ups or drive more sales on your website? Tracking conversions enables you to gather data on how consumers are interacting with your ads. Conversion tracking allows you to see what happens after a customer interacts with your ads — whether they purchased a product, signed up for your newsletter, made a call to your business, or downloaded your app.

This could be across i. You can use conversion tracking to track the following kinds of actions:. Technically, the conversion tracking process works a bit differently for the various types of conversions. For each type, aside from offline conversions, however, it usually works like this:. But at least they now have a clear path to focus on — for example by improving their site relevancy and optimizing their landing pages , conversions are likely to follow!

But without this tracking set up, we would be stumbling down a crooked path with a blindfold on. Jason looked at a shoe retailer in Canada focusing on CTR , conversion rate 1-per click and conversion rate many-per-click to see how upgraded sitelinks affected the account. Jason found a significant impact on clicks and conversions, which helped the retailer gain more conversions and a better ROI.

There is no way to make these crucial improvements without implementing conversion tracking to be aware of what changes are working or hurting your business. In order to track conversions from PPC, you need to create a code to insert into the thank-you or confirmation page a visitor lands on after converting. You likely already have two of these three components in place. To address the latter, follow the below steps to get coding in Google Ads:.

Reach out to your Customer Success Rep if additional guidance is needed.